Industries
Industries we run ads for in the UAE.
Two we specialise in, three we still serve.
AdGrow runs Meta, Google and TikTok ads for five kinds of business in the UAE and Saudi Arabia: e-commerce and retail, clinics and aesthetics, real estate, coaches and info products, and B2B technology. Each one gets a different funnel and a different headline number, because a booked consultation and a signed enterprise contract are not the same job.
Where we work
Which industries does
AdGrow specialise in?
We specialise in two of them: UAE e-commerce and Dubai clinics. We still run the other three, and we will tell you on the first call which one your funnel resembles.
E-commerce & Retail
Shopify and DTC brands selling physical products across the Gulf. Run on profit per order, not ROAS on a dashboard.
Profit per orderClinics & Aesthetics
Aesthetic, dental and medical clinics in Dubai and Abu Dhabi. Built around consultations that show up, and DHA advertising rules.
Cost per booked consultReal Estate
Brokerages and developers selling Dubai property to local and overseas buyers. Lead quality is the whole game here.
Cost per qualified viewingCoaches & Info Products
Consultants, course creators and agencies selling high-ticket programmes. Webinar, VSL and application funnels.
Cost per applicationB2B Technology & SaaS
IT vendors, software companies and managed service providers selling into enterprise accounts across the Gulf.
Cost per qualified meetingHow each one is judged
What number is each
industry judged on?
Every account we run has a single number on the front of the report. Everything else is diagnostic. Agreeing that number in week one is what stops the argument in month three.
| Industry | The number we run it on | What we watch underneath |
|---|---|---|
| E-commerce & Retail | Profit per order after ad cost | Blended ROAS, average order value, repeat purchase rate, contribution margin |
| Clinics & Aesthetics | Cost per booked consultation | Show-up rate, cost per treatment sold, lead response time |
| Real Estate | Cost per qualified viewing | Lead to viewing rate, budget match, nationality and payment profile |
| Coaches & Info Products | Cost per application | Call show rate, cost per enrolment, refund rate |
| B2B Technology & SaaS | Cost per qualified meeting | Pipeline created, win rate by source, sales cycle length |
Notice that none of these is a click, an impression or a raw lead count. A lead your sales team throws away cost you exactly as much as one that closed.
The common part
What stays the same
across every account?
Five funnels could look scattered. They are not, because the method underneath does not change. Only the funnel shape and the headline number do.
- Tracking gets fixed first.Before a single new campaign goes live. If the numbers in the ad platform do not reconcile with the numbers in your bank, nothing after this matters.
- One page per offer.Traffic never goes to a homepage. If the landing page does not exist, we build it, and that includes full Shopify and website builds when the site is the thing losing the money.
- We cut before we scale.The first thirty days are mostly about turning things off. Scaling a campaign that was never profitable just loses money faster.
- The report has one number on it.Agreed in week one, same number every month. You should never need us to explain what happened.
AdGrow in numbers
Straight answer
Which industries is
AdGrow deepest in?
Our longest and most measured work is in e-commerce and clinics. Those two pages carry account numbers because we have years of them: a live Dubai store held at 4x to 5x for over two years, and 1,791 clinic leads at AED 48.38 over a 90 day window.
Real estate, coaches and B2B technology are markets we build for using the same tracking and funnel work, but we have not published account numbers in those three yet. Those pages lead with the method and the market instead, and we say so on each one.
We would rather tell you that on a page you can read at midnight than have you find out on the call.
Questions
What do business owners ask first?
Usually not. If the funnel looks like one of the five, we will say yes and tell you which one it resembles. If it does not, we will point you somewhere better. Turning down work we would be slow at is cheaper for both of us than learning on your budget.
Yes, and we run Arabic and English creative for it. One thing worth saying plainly: the account results we publish all come from UAE accounts. Where we quote Saudi market figures they come from named third parties, and we label them as such rather than passing UAE results off as Saudi ones.
Yes. A few of the groups we work with run a clinic and a retail brand under the same ownership. They stay as separate accounts with separate reporting, because mixing the numbers hides which one is actually working.
English and Arabic. That covers creative, landing pages and the WhatsApp follow-up, which in this region is usually where leads get won or lost.
No. Roughly half the accounts we take on are rebuilt from scratch. Starting clean is often faster than untangling an account with three years of overlapping campaigns in it.
How do you find out if
AdGrow fits your industry?
Thirty minutes, no deck. We will ask what you sell, what a customer is worth and what you are spending now, then tell you whether we are the right people for it.
Dubai, United Arab Emirates · We reply within one working day