For Shopify and DTC brands

Shopify and DTC ads agency in Dubai.
Run on profit per order.

Meta, Google and TikTok for established UAE and Gulf stores. We are a Shopify and DTC marketing agency in Dubai running full-funnel campaigns, tracking your finance sheet can trust, and scaling decisions made on margin, not on likes.

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Fragrance · fashion · beauty · jewellery · Shopify Senior-led account teams

Brands we work with

What we run

Which ads work best for
a UAE e-commerce store?

Every channel is structured around the same question: what does this spend return in orders? If a campaign can’t answer that, it doesn’t stay live.

Meta Ads Full-funnel Facebook & Instagram campaigns that acquire customers profitably. Google & Shopping Search, Shopping & Performance Max for buyers who are already looking. TikTok Ads UGC-led campaigns that open a lower-cost acquisition channel. Tracking & CRO Server-side tracking plus landing-page optimisation, so more traffic becomes orders. Email & SMS Klaviyo flows that lift repeat purchases and lifetime value on autopilot.

The numbers

What ROAS is AdGrow holding right now?

5.1x

Account ROAS over the last 90 days

Results

What results has AdGrow produced for UAE stores?

Google Ads campaign dashboard showing 90 day conversion value and cost in AED for a UAE store — Ninety days on a UAE store: AED 213,502 conversion value on AED 39,372 spend, 573 conversions, 5.1x at account level.

E-commerce · UAE · Google Ads

AED 213,502 back on AED 39,372 of Google spend.

A UAE craft-supplies store running Search, Shopping and Performance Max as one account rather than three competing budgets. Ninety days, 5.1x account-level conversion value against cost, 573 conversions.

The peak is not the interesting part. This account has held between 4x and 5x for more than two years, through Ramadan, through price changes and through a platform migration. A number you can plan next quarter around is worth more than a number you screenshot once.

Search, Shopping and Performance Max budgeted as one account
573 conversions in the window at 5.1x conversion value / cost
4x–5x held on the same account for over two years

5.1x Account-level conversion value / costAED 213,502 returned on AED 39,372 spend · 573 conversions · 90 days

Shopify analytics showing quarterly total sales and returning customer rate for a UAE store — One quarter of store-level sales: AED 478,539 total, up 13%, with 51.6% of it from returning customers.

E-commerce · Shopify · store level

AED 478,539 in one quarter, up 13%.

Store-level revenue with every channel combined. The figure the founder banks, not the paid-only number an ad platform reports back to itself. Up 13% on the previous quarter, and 51.6% of it from customers who had bought before.

A store where half the revenue is returning customers is a different business to one that has to buy every single order, and it is the reason retention sits inside the media plan here rather than in a separate conversation after it.

All channels combined, not paid-only
51.6% returning customers across the quarter
Email and SMS flows planned alongside the media, not bolted on afterwards

AED 478K Total store sales in one quarter, up 13%All channels combined · 51.6% returning customers

Google Performance Max campaign overview showing conversion value against cost for a US store — Performance Max on a US store: $12.1K conversion value on $1.18K spend.

E-commerce · US store · Performance Max

10.25x on a Performance Max build for a US store.

Built from scratch, with the product feed fixed before any budget moved. Most Performance Max accounts that disappoint are being asked to sell from a feed nobody has cleaned: missing GTINs, one image per product, titles written for someone browsing a category page instead of for the query they need to match. Fixing the feed is unglamorous and it is usually where the return actually comes from.

Product feed cleaned and re-titled before any budget moved
Asset groups split by margin rather than by category
$12.1K conversion value on $1.18K spend

10.25x Performance Max, US store$12.1K conversion value on $1.18K spend

Every account we can show you →

See all case studies →

Categories and platforms we run

Does your product category
change the numbers?

A benchmark borrowed from another category is the most expensive thing in an e-commerce account. Each of these pages works through the numbers that actually govern its own.

Perfume and Fragrance

A repeat-purchase category almost everyone advertises as a considered one. The second bottle pays for the first.

Perfume marketing agency Dubai

Fashion and Modest Wear

Return rates and the cost of handling them, not cost per acquisition, decide whether the account is profitable.

Fashion e-commerce agency Dubai

Beauty and Skincare

What you are permitted to claim sets the ceiling long before media buying becomes the constraint.

Beauty e-commerce agency UAE

Jewellery and Watches

High order values, where contribution per sale sets the ceiling and a blanket ROAS target holds the account back.

Jewellery marketing Dubai

Shopify

The same ten localisation, payment and tracking defects turn up on almost every UAE Shopify store we audit.

Shopify agency Dubai

Saudi Arabia

Not the UAE with a bigger population. Cash on delivery, Mada, Maroof and Snapchat all change the plan.

Saudi e-commerce marketing

A store owner, in his own words

“We’d already burned budget with two agencies before this. The difference here was the tracking. For the first time the numbers in Ads Manager actually matched Shopify, so we knew what to scale. We went from breaking even to consistently profitable in the second month.”

Omar A.Founder · fashion brand, Dubai

How we take over

How do you run a store account
in the first 90 days?

1
Audit & strategy

We audit your store, ad accounts, tracking and margins to find exactly what’s working, and what’s quietly leaking profit.
2
Build & track

Full-funnel campaign structure plus server-side conversion tracking, so every order is attributed to the right ad.
3
Launch & scale

We launch against clear profit benchmarks, then scale spend on what works, controlled and data-led, never reckless.
4
Optimise & retain

We refine creatives, push ROAS up, and layer in email & SMS so every customer is worth more over time.

AdGrow in numbers

AED 8M+Combined ad spend managed

5.8xAverage ROAS across accounts

25+Brands and clinics

7+ yearsRunning paid ads

Questions

What do UAE store owners ask first?

It depends on your margin, not on a number an agency picks. A store with 70% margin can be profitable at 2x. A reseller on 25% margin needs 4x or better just to break even. On the first call we work out your break-even ROAS from your own numbers, then agree a target above it. Anyone quoting a ROAS before seeing your margins is guessing.

Shopify is where most of our work happens and where we build fastest, but WooCommerce and Salla accounts run fine too. What matters more than the platform is whether we can get clean server side tracking out of it.

Enough for the platforms to exit the learning phase and for us to read creative properly, which for most Gulf stores means a real monthly commitment rather than a trial fortnight. We will give you a straight figure on the call once we see your price point and margin.

Either. There are shoot, video and design people on the team, and for most stores we produce the batches ourselves, because creative supply is what decides whether an account keeps scaling. If you already produce well in house we will brief and direct instead.

Yes. The team works in English and Arabic, and Arabic creative is built as its own campaign rather than a translated version of the English one. For Saudi in particular that difference usually matters more than any targeting decision.

Then we will tell you, and the honest answer is sometimes to fix pricing or average order value before spending more on media. We would rather say that on a first call than take a retainer to run campaigns that cannot be profitable.

Written from the accounts

Where can you read AdGrow’s e-commerce benchmarks?

What we have learned running store accounts in this market, written out in full rather than kept as a sales pitch.

What Google Ads cost in the UAESpend, clicks, and what came back What is a good ROAS?2026 UAE benchmarks, set by your margin How much should a store spend?Monthly ad budget benchmarks in AED Shopify vs Ads ManagerWhy the two numbers never match Performance Max for UAE storesWhen it works and when it wastes budget Advertising a perfume brandWhat fragrance costs to launch here All guidesEverything we have published AI visibility for UAE e-commerceWhat an assistant recommends when a shopper asks what to buy

How do you get your store’s
ads reviewed?

Book a strategy call. We’ll audit your store, your ads and your tracking, and build you a plan to scale, with the benchmarks we will hold ourselves to over the first 90 days.

Book a strategy call

Senior-led accounts · Transparent reporting · Dubai based

Which ads work best for a UAE e-commerce store?