CRO & Landing Pages
Shopify conversion rate optimisation and landing pages in Dubai.
We build the thing the traffic lands on.
AdGrow finds the step in your funnel where the money leaves, and fixes it. That includes building the page it leaves from. We build Shopify stores, landing pages and complete funnels for UAE and Gulf brands. Because the same team runs your ads, the page gets designed around the traffic hitting it.
Why this matters
Why is your ad traffic
not converting?
Most agencies will sell you more traffic, because more traffic is easier to sell than telling a client their checkout is broken. We got tired of pushing spend into pages that were never going to convert, so we started building them ourselves.
Doubling conversion rate has the same effect on revenue as doubling ad spend. One of those costs you money every month for as long as you keep doing it. The other is a fixed piece of work that keeps paying after it is finished.
What we build
What do you build for
a UAE store or clinic?
There is a real difference between a site built to look good in a portfolio and a site built to be landed on by cold paid traffic. We only do the second kind.
Shopify stores
Built or rebuilt around the product page and the checkout, because that is where Gulf stores lose most of it. Arabic and English, right-to-left done properly, local payment methods and cash on delivery handled from the start.
Landing pages
One page per offer, per audience, per language. Written against the ad that brings people there, so the promise in the creative is the first line on the page.
Complete funnels
Registration, VSL, application, booking and thank-you pages, wired to your CRM with the tracking in place. The whole path, from the click to the confirmation screen.
Speed work
Most Gulf stores we open are slow on mobile, and mobile is nearly all of the traffic. Image weight, theme bloat and app scripts get cut. This alone often moves conversion rate before anything is redesigned.
Testing
One change at a time, run long enough to mean something. We will tell you when a test has not reached a real result, even once the week is over.
Arabic and right-to-left
Built as a true right-to-left layout from the ground up. Our team works in English and Arabic, so the copy on the page reads like it was written in Arabic.
Finding it
Where do UAE stores
lose the most sales?
Everyone blames the checkout because that is the step they can see. Usually the expensive leak sits earlier, where people arrive on a product page and leave without ever adding anything.
Hover any stage to highlight it.
AdGrow in numbers
How we work
How does a CRO project
actually run?
Instrument first
Nothing gets changed until every step of the funnel is measured. Otherwise you are redesigning on instinct and calling the result an improvement.
Read the money
Heatmaps are interesting. Revenue per visitor is the number. We find the step with the largest amount of money sitting behind it, not the one that looks worst.
Fix the biggest step
Sometimes that is a headline. Sometimes it is a rebuild of the product page or the whole store. We will tell you which, including when the honest answer is the expensive one.
Feed it back
A page that converts better changes what the ad platforms should be bidding on. The winner goes back into targeting.
Scope
What is included in CRO work,
and what is not?
What we do
- Shopify builds, rebuilds and theme work
- Landing pages and full funnel builds
- WordPress and WooCommerce when that is what you run
- Copy written for the page, in the page
- Mobile speed and Core Web Vitals
- Arabic and right-to-left layouts
- A/B testing and the analysis behind it
- Checkout, payment and cash-on-delivery flow
What we do not do
- Brand identity work or logo design
- Custom web apps and software builds
- Sites with no paid traffic pointed at them
- Redesigns driven by taste alone
- Ongoing IT support and hosting management
One thing worth being straight about. We are not a web design agency that also runs ads. We are media buyers who build pages because we were tired of sending expensive traffic to pages that lost money.
That shapes what you get. The work is judged on revenue per visitor. If your existing site is fine we will tell you to keep it and put the money into media.
Questions
What do store owners ask about CRO?
Yes. Full builds and rebuilds, including migration from WooCommerce or a custom site. We build around the product page and checkout first because that is where the revenue is decided, then work outward to the rest of the site.
Sometimes, but it is not our best work and we will say so. The reason our pages convert is that the people building them can see the ad data behind them. Without that we are guessing like anyone else.
A focused Shopify rebuild is usually four to six weeks. A single landing page is days. The variable is almost never the build, it is how quickly product photography, copy approvals and payment gateway access come back from your side.
Enough for a result to mean something, which for most stores means a few hundred conversions a month before formal A/B testing earns its keep. Below that we fix obvious problems and measure before and after.
Yes, as a proper right-to-left build with the copy written in Arabic. The team works in English and Arabic. For Gulf stores this usually matters more than any single design decision on the page.
Then we tell you, and you spend the money on media instead. It happens often enough that we would rather say it here. The audit shows where the money is going either way.
How do you get your funnel
reviewed?
Send us the site and the ad account. Thirty minutes and we will show you the step that is costing the most, and whether it needs a fix or a rebuild.
Dubai, United Arab Emirates · We reply within one working day