Meta Ads management
Meta Ads for stores
and for clinics.
Facebook and Instagram advertising for UAE and Gulf e-commerce brands and clinics. Cold acquisition, retargeting that does not just re-sell people who were already buying, and creative built to be replaced before it burns out.
Results
Two very different
Meta accounts.
One sells products. One books consultations. Both are live accounts we work in.
What Meta is for
Meta does not capture demand.
It creates it.
This is the difference that decides whether a Meta account works. Nobody on Instagram was looking for you. The ad has to make them want the thing before it can sell it.
What gets built
Fewer campaigns,
more creative.
Almost every Meta account we inherit has too many ad sets fighting each other for the same small audience, and not enough new creative.
- 1
Consolidate the account
Twelve ad sets splitting one audience means twelve campaigns that never gather enough conversions to optimise. Consolidation nearly always improves delivery on its own.
- 2
Fix the signal before the targeting
Conversions API in place, event IDs matched so one purchase is not counted twice, and value and currency passing correctly. Tracking and attribution is week one, not an afterthought.
- 3
Cut retargeting back to its real size
Retargeting on a small UAE or Saudi audience burns out fast and flatters your reported return by re-selling people who were already coming. It gets a tight cap.
- 4
Test the offer, then the creative
A specific, time bound, clearly priced offer beats a new headline every time. Clinics in particular run ads that say "book a consultation", which is a request, not an offer.
- 5
Plan for fatigue
Gulf audiences are geographically small and see your ads repeatedly. Three to five new concepts a month, not three edits of one video.
Both sides of the business
The same channel,
two different jobs.
Meta for an e-commerce store
- Cold acquisition is the main job
- Catalogue and dynamic ads once the feed is clean
- Judged on blended return across the whole store
- Offline and in-store sales sent back as conversions
- See performance marketing for e-commerce
Meta for a clinic
- Lead forms for volume, landing pages for high value treatments
- One qualifying question raises cost per lead and lead quality together
- Speed of follow up decides whether any of it worked
- Judged on booked consultations, not form fills
- See Meta Ads for Dubai clinics
FAQ
The questions
we get asked.
Both. The clinic work is more visible on this site because the lead data is easier to show, but we run Meta for e-commerce brands too, including one where in-store purchases are matched back to ad clicks.
Roughly AED 25 to AED 60 per thousand impressions and AED 1.50 to AED 4 per click, depending heavily on category and creative. Clinic leads land between AED 45 and AED 80. Clinic benchmarks are here.
Because Meta counts a sale if the buyer clicked within seven days or viewed within one, and it credits the sale to the day of the click rather than the day of the purchase. A 20 to 30 percent gap is normal. Full explanation here.
Enough to test three concepts to start, then a steady flow. We are a performance team, so we brief and direct creative around what the data says is working. We do not run influencer programmes or manage your social calendar.
We work in your account, on your Business Manager, so the data and the assets stay yours. If the account has a history worth keeping, that history is an asset and we keep it.
Partner programmes
Send us the account.
We will tell you what
is actually working.
A free review of your Meta account: what your real cost per sale or per booking is, which campaigns are taking credit for customers you already had, and what we would change first.
Dubai, United Arab Emirates · We reply within one working day