Coaches & Info Products
Applications from people
who can actually pay.
AdGrow runs Meta, Google and TikTok ads for coaches, consultants and course creators selling high-ticket programmes. We build the funnel, structure the ad account so it survives Meta's business opportunity rules, and report on cost per enrolment rather than cost per lead. The offer gets checked before we spend anything.
Funnel choice
Four funnels.
Only one fits your price.
Most of the money wasted in this space comes from running the wrong funnel for the price point. An entry-level course does not need a sales call, and a premium mastermind will never sell from a checkout page.
| Funnel | Works at | What it needs from you | Where it breaks |
|---|---|---|---|
| Direct checkout | Entry level | A strong sales page and a proven offer | Refund rate, if the promise outruns the product |
| Webinar or masterclass | Mid ticket | You, live or recorded, for 45 to 60 minutes | Show rate. Half your registrations never turn up |
| VSL to application | High ticket | A video that qualifies as hard as it sells | Call show rate, and applications from people with no budget |
| Direct application | Premium and mastermind | Existing authority, or a very warm audience | Volume. It filters so hard there is not much left |
On the first call we will tell you which row you are in, and whether the funnel you are running now matches it. Getting this one decision right is worth more than any targeting change we could make afterwards.
Where the money leaks
Six steps,
five places to lose it.
Cost per registration is the number most people watch. It is also the least useful one on this chart, because everything expensive happens after it.
Hover any stage to highlight it.
Account risk
The part nobody
warns you about.
This category sits inside Meta's business opportunity rules. Income claims, before-and-after screenshots and personal attributes in the copy all attract review. Losing the account mid-launch costs more than any CPA problem.
- Backup assets, set up before launch.A second business manager, a second page and a verified domain. Not because we expect a ban, but because a two week appeal in the middle of a launch is what actually kills the quarter.
- Copy written to sell without triggering review.Talk about the method rather than the money someone made. It converts about the same and it stops your account being reviewed every second week.
- No personal attribute language.Copy that addresses the reader as though you know something about them, their debt or their situation is the single most common reason these accounts get restricted.
- The landing page counts too.Reviewers open it. Testimonials with earnings figures, countdown timers that reset and fake scarcity on the page will get the ad rejected even when the ad itself is clean.
The real bottleneck
You are the product,
so you have to be on camera.
In this category creative burns out faster than anywhere else we work. The same ad that carried a launch is dead in three weeks, and no amount of bid tuning fixes that. This is the thing that separates accounts that keep scaling from accounts that stall.
Volume, not perfection
We would rather have twelve rough hooks shot on a phone than one polished film. The winner is never the one anybody predicted, and you only find it by putting enough of them in front of people.
Hook first, always
Three seconds decides whether the rest of the ad gets watched. We test hooks separately from bodies so a good argument does not get buried under a weak opening line.
A shooting rhythm
One session a month, batched. Our team handles shoot and edit if you do not have that in house, which for most solo coaches is the difference between a channel that scales and one that stops in month two.
Reporting
What goes
on the report.
| Metric | What it tells you |
|---|---|
| Cost per application | Whether the front of the funnel works. Watched daily, but never on its own |
| Show rate | The most fixable number in the whole funnel, and usually a reminder sequence problem rather than a traffic one |
| Cost per enrolment | The headline number. Everything above it is diagnostic |
| Refund and chargeback rate | Tracked because a launch that looks profitable in week one can be underwater by week six |
| Cash collected per lead | Payment plans make revenue look better than the bank balance. This is the honest version |
Combined ad spend under management since 2021
Brands and clinics we have run accounts for
Years running paid media in this region
Languages across the team: English, Arabic and Urdu
Where we stand on proof. We have not published a coaching account yet. Our published figures come from e-commerce and clinic accounts, and moving them onto this page as though they were course launches would be dishonest.
What carries over is the funnel instrumentation and the creative production, which is the same work in both places. If you want to see how we track a multi-step funnel end to end, ask for the clinic build on the call and we will walk you through the same logic applied to consultations.
The first 90 days
What actually
happens.
Weeks 1 and 2
We pressure test the offer and the price before touching the ads. Backup business manager, verified domain and full funnel tracking go in at the same time.
Weeks 3 and 4
First creative batch goes live, hooks tested separately from bodies. Reminder sequences are rewritten, because show rate is usually the cheapest win available.
Days 30 to 60
We find the two or three hooks that hold and build variations around them, while cutting the audiences producing applications your closers reject.
Days 60 to 90
Scale against cost per enrolment with refunds netted off, and set the shooting rhythm that keeps the account fed after we stop being the new thing.
Questions
Before you book.
Usually, and it is normally the copy and the landing page rather than bad luck. We rewrite both to sell the method instead of the money, set up backup assets, and get the domain verified. What we will not do is promise an appeal will succeed, because that decision is not ours to make.
For high ticket, effectively yes. People are buying access to you, and faceless creative struggles to sell a AED 30,000 programme. If you genuinely cannot, we would tell you to look at a lower price point with a direct checkout instead.
Then paid traffic is the wrong next step. Ads make an existing offer bigger, they do not make an unproven one work. If you have not sold it manually at least a handful of times, we will say so on the call rather than take the retainer.
We work on the structure and the hooks with you, and our team handles the shoot and edit. The content and the teaching stay yours, because that is the part that cannot be outsourced and still sound like you.
Yes. Most coaching offers are not geographically limited, and a lot of the accounts in this category run across the Gulf, the UK and North America. We split them so the reporting stays honest, because the same ad performs very differently in each.
Enough to get statistically real answers on creative inside a month, which in this category is more than most people expect. We will give you a straight number on the call once we know your price point and your close rate.
Send us your funnel
and your show rate.
Those two things tell us almost everything. Thirty minutes, and we will tell you whether the problem is traffic, the offer, or the twenty minutes between registration and the room.
Dubai, United Arab Emirates · We reply within one working day