Real Estate
Fewer leads.
More viewings.
AdGrow runs Meta and Google ads for Dubai brokerages and developers. We build campaigns that check budget, timeline and payment method before a lead reaches your agents, so the team spends the day on viewings instead of tyre-kickers. Every ad we publish carries its Trakheesi permit number.
The market
A record market,
and a crowded one.
Dubai property closed 2025 with roughly AED 917 billion in transactions across about 270,000 deals, and overseas investors accounted for AED 228 billion of that in the first half alone. That is the opportunity and the problem in one sentence, because every brokerage in the city is now bidding against you for the same keywords and the same Meta audiences. The share of demand sitting outside the UAE is also why your campaigns have to work across three time zones.
Market figures published by Dubai Land Department and the Dubai Media Office, 2025 and 2026.
Combined ad spend under management since 2021
Brands and clinics we have run accounts for
Years running paid media in this region
Languages across the team: English, Arabic and Urdu
The real problem
You do not have
a lead problem.
Almost every brokerage we speak to is drowning in leads and starving for viewings. Cheap leads are easy to buy in this market. Leads that turn into a signed SPA are not.
- A form fill costs almost nothing to produce.Which is exactly why agencies sell you on cost per lead. Drop the qualification and the cost per lead halves overnight, while viewings stay flat and your agents quietly stop calling the list.
- Speed decides the deal.In this market a lead that waits an hour is usually gone. Someone else called first. If your CRM routing and out-of-hours cover are not sorted, better targeting will not save you.
- Half your buyers are asleep.Large parts of the demand come from outside the UAE. Campaigns built on Dubai working hours miss them, and a lead form that lands at 3am with nobody to answer it is a wasted click.
- The rules are real.Property advertising in Dubai needs a Trakheesi permit, and the number has to appear on the ad. Accounts get pulled for this. It is a small piece of admin that a lot of media buyers outside the region simply do not know about.
The gate
Where we make it
harder to enquire.
This is the opposite of what most agencies do. We add friction on purpose, in the places where it filters rather than the places where it annoys.
Hover any stage to highlight it.
Local rules
The admin that gets
accounts suspended.
This is the part overseas agencies get wrong. None of it is difficult, but all of it is checked.
| What | Why it matters | How we handle it |
|---|---|---|
| Trakheesi permit number | Property advertising in Dubai needs a permit, and the number belongs on the advert itself | Every creative gets its permit number before it goes live, and we keep a log against each ad set |
| Listing accuracy | Price, size and unit details on the ad have to match the listing they point to | Creative is rebuilt when the listing changes, rather than left running on old numbers |
| Agent and brokerage detail | Buyers and the regulator expect to see who is actually behind the ad | Brokerage name and BRN sit on the landing page, not buried in a footer |
| Off-plan claims | Return and payment plan claims attract attention quickly | We keep to what the developer has published and avoid yield promises entirely |
Channel mix
Portals are the floor,
not the plan.
Most brokerages we meet spend the bulk of their budget on portal listings and treat everything else as an experiment. Portals work, but you are renting an audience next to every competitor you have.
Meta
Where the volume is, and where the qualification has to live. Lead forms with real questions on them, lookalikes built from people who actually signed, and separate campaigns for residents and overseas buyers because they need different creative and different hours.
Google Search
Small volume, best intent. Someone typing a specific building or community name is a long way down the road already. We keep these campaigns narrow and let them run rather than chasing broad property terms against portal budgets.
Follow-up sequences
Most property buyers are not ready the week they enquire. WhatsApp and email sequences keep you in front of them for the months in between, which is where a surprising share of closed deals actually comes from.
Your own database
The cheapest audience you own and the one most brokerages ignore. Past enquiries, past viewings and past buyers, uploaded properly and used for both retargeting and lookalikes.
The first 90 days
What actually
happens.
Weeks 1 and 2
We sit with your CRM and agree what a qualified lead means for your stock. Routing, response times and out-of-hours cover get fixed before we spend anything.
Weeks 3 and 4
Campaigns launch with the qualification questions in place, split between resident and overseas buyers, with permit numbers logged against every creative.
Days 30 to 60
We start reading viewings rather than leads. Audiences that produce enquiries your agents will not call get switched off, even when their cost per lead looks good.
Days 60 to 90
Closed deals get fed back as conversions, so the platforms start finding people who look like buyers instead of people who look like form fillers.
Where we stand on proof. We have not published a Dubai brokerage account yet. Our published numbers come from e-commerce and clinic accounts, and we are not going to relabel those as property results.
What transfers directly is the qualification and tracking work. The clinic accounts we run are judged on booked consultations that show up, which is the same problem as a viewing that happens, with the same fix. Ask on the call and we will show you the clinic build and walk through what changes for property.
Related
The parts this
is built from.
Questions
Before you book.
By counting viewings instead. If cost per lead doubles and viewings triple, you are ahead, and your agents will tell you before the report does. We agree the qualification questions with you first so nobody is surprised by the shift.
Both, though they run as separate campaigns. Off-plan buyers are usually investors comparing payment plans, secondary buyers are usually picking a place to live. Same brokerage, different ads, different landing pages.
Yes, and we usually split them out. India, the UK, Russia and the CIS behave differently from each other and none of them behave like a Dubai resident. They also need someone able to answer outside Gulf working hours, which is a conversation we will have before launching.
You do, since they are issued to the brokerage. We will not run a property creative without the number, and we keep the log so you can check any live ad against its permit in a few seconds.
No, it sits alongside. Portals give you people already shopping. Paid social reaches people who have not started looking yet and builds an audience that belongs to you rather than the portal. Most brokerages should be running both.
Fewer than you would think, as long as they call fast. We would rather run a smaller budget into a team of three who answer in ten minutes than a big one into a team of fifteen who answer tomorrow.
How many of last month's leads
did your agents actually call?
That answer usually tells us more than the ad account does. Thirty minutes, and we will tell you whether the fix is targeting, qualification or follow-up.
Dubai, United Arab Emirates · We reply within one working day