For aesthetic & medical clinics
Meta ads for Dubai clinics,
measured in bookings.
We run Meta and Instagram ads for Dubai aesthetic, dermatology and dental clinics. Campaigns we build on a live clinic account produced 1,791 patient leads at AED 48.38 over 90 days. Leads are the easy part. Campaigns built around the booking are what fills the calendar.
Results
Our campaigns,
on a live clinic account.
We run media buying on a Dubai aesthetic clinic account alongside the client’s in-house team. Below are our own campaign numbers first, then the wider account for context. We keep those separate on purpose.
Benchmarks
What should a lead
cost your clinic?
The useful number is your own ceiling. Work out what the treatment bills, how many enquiries your front desk turns into attended consultations, and how many of those go on to buy a full course. Multiply those three and you have the most you can pay for an enquiry and still make money.
Do not compare a filler lead with a laser lead and conclude something is wrong. The spread across a clinic menu is wide, and one blended target makes the treatment you most want to sell look like your worst performer on the report.
We publish the bands we see by treatment, read off the accounts we run, in cost per lead benchmarks for Dubai aesthetic clinics. They are a sanity check on your own arithmetic, and we do not price an account before we have opened it.
How it gets built
Campaigns rebuilt
around the booking.
- 1
Fix the offer before the targeting
Most clinic ads say book a consultation. That is a request, not an offer. A specific, priced, time bound offer beats every audience change we could make. This is where the cost per lead moves.
- 2
Qualify inside the lead form
One extra question, usually which treatment they want, raises cost per lead and raises booking rate at the same time. Your front desk will feel the difference within a week. That trade is almost always worth making.
- 3
Send bookings back to Meta
A completed booking is uploaded as an offline conversion, so the algorithm learns to find people who show up rather than people who fill in forms. This is the step almost nobody does.
- 4
Plan for creative fatigue
Dubai clinic audiences are geographically small. The same people see your ads repeatedly, so creative burns out faster here than in a large market. A steady flow of new ads beats one winner you ride for a year.
- 5
Track cost per booking, not cost per lead
At AED 48 a lead and one in four booking, your real cost per booking is AED 192. At AED 30 a lead and one in twenty booking, it is AED 600. The cheaper lead was the worse deal.
AdGrow in numbers
FAQ
What clinic owners
ask first.
It depends on the treatment, and the spread across a clinic menu is wide enough that a single working range would mislead you. On the account we run, our campaigns produced 1,791 patient leads at AED 48.38 over 90 days, and the wider account averages AED 62.72 across 35 months and more than AED 1 million of Meta spend. Those are readings from one account and they are not a quote for yours. The more useful figure is your own ceiling: what the treatment bills, multiplied by the share of enquiries your front desk turns into attended consultations. We publish the bands we see by treatment in cost per lead benchmarks for Dubai aesthetic clinics.
Enough for the campaigns to leave the learning phase and still fund proper creative testing on top. Under-funded clinic accounts never stabilise, and cost per lead swings month to month for reasons nobody can explain. We give you a specific figure once we have seen your treatment mix and what a patient is worth to you.
No, and be careful with any agency that does. We control the ad, the offer and the targeting. We do not control how fast your front desk calls back, and follow up speed changes booking rate more than almost anything we can do in the ad account.
Yes. Meta restricts before and after imagery and claims about medical outcomes, and UAE health authorities regulate how treatments can be advertised. Campaigns get built inside those rules from the start, which is slower but avoids the account bans that follow aggressive creative.
Yes, across the UAE including Abu Dhabi and Sharjah. The mechanics are the same. What changes is audience size, which affects how quickly creative fatigues and how tightly you can target.
Written from the account
Going deeper
on clinic ads.
Let us look at
your booking numbers.
Book a free call. We go through your current campaigns, your cost per lead and what happens after the lead arrives, and we tell you where the gap is.
Dubai, United Arab Emirates · We reply within one working day