Why Do Your Clinic Leads Never Answer the Phone?
Most clinic leads that never answer are tourists. Dubai ad sets default to including people recently in the location as
Most clinic leads that never answer are tourists. Dubai ad sets default to including people recently in the location as
Most UAE clinics should start on Meta and add Google Search once bookings are consistent. Meta creates demand for treatments
Instagram produces slightly cheaper clinic leads than Facebook, but not enough to justify choosing. Across 35 months on a Dubai
Facebook ads work for Dubai clinics, and the data says they are roughly as cheap as Instagram. Across 35 months
Budget is set by treatment value and consultation capacity, not by the size of your clinic. Here is how we work out the number.
VAT is the usual cause of UAE Merchant Center disapprovals. Why the feed price and the page price drift apart, and the three checks that catch it.
Before and after imagery is restricted on Meta and needs approval locally. Here is what to shoot instead, and why it usually performs better.
Clinic ads in Dubai get rejected under two separate rulebooks, and fixing one does not fix the other. What Meta actually objects to, where UAE health authority approval sits, and how to write ads that pass both.
Most UAE perfume brands need AED 8,000 to AED 25,000 a month on one channel. What that buys, why fragrance is harder to advertise than most categories, and the reporting gap that makes profitable accounts look broken.
One catches demand, the other creates it. Here is how to choose for a UAE store, when to add the second channel, and why comparing their reported ROAS is the wrong comparison.
PMax is either the best campaign in the account or the most expensive way to buy your own brand traffic. Here is how to tell which one you have.
Costs climb 40 to 70 percent, the buying day moves to after iftar, and most stores plan for it three weeks too late. Here is the UAE ad calendar and what to do with it.
Month one is a rebuild. Month two is where structure starts paying. Month three is where you scale. Here is the week by week plan, including the parts that make clients uncomfortable.
An 8x that can only spend AED 3,000 makes you less money than a 3x that can absorb AED 40,000. Here is the maths, and why chasing the higher number quietly caps your business.
Arabic and English in separate campaigns, city targeting that matches your delivery, and a negative keyword list you build weekly. The practical setup for a Riyadh business.
Ads Manager says 40 sales. Shopify says 27. Neither is lying. Here is what each one counts, what gap is normal, and the four things that are usually broken.
AED 45 to AED 80 is the real range on Meta. Here are 1,791 leads at AED 48.38 from a live Dubai clinic account, broken down by treatment, plus what actually moves the number.
AED 20,000 a month should return AED 60,000 to AED 100,000 in tracked revenue and 150 to 400 orders. Here is the reach, the split we would run, and the honest shape of the first 90 days.
Your shop sales never reach Ads Manager, so your ads look worse than they are. Here is the exact Zapier pipeline we built for a UAE retailer, and the four mistakes we made building it.
Three to five times spend is the UAE benchmark. Your gross margin decides whether that is a profit or a slow loss. Here is the maths, with numbers from accounts we run.
Most UAE stores should start at AED 5,000 to AED 10,000 a month on one channel and scale to AED 20,000 to AED 40,000 once the return holds. Here is how we set the number on real accounts.